Social Media– The best place to achieve the brand recognition

Company rewards and recognitions are good, but that is when you are an employee cribbing for your manager’s approval. Something to decorate your cubicle, maybe even show-off to your fellow colleagues! But when the business is yours, your need should go beyond smaller gains. One look at the big picture will tell you that recognition […]

Judy Parson / September 24, 2015

Newsletters – B2B Email Marketing Strategy

“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen […]

Judy Parson / August 4, 2015

The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you […]

Judy Parson / November 21, 2014