How To Make The Best Out Of Email Marketing

Every business has set certain goals which need to be met and in todays competitive market there are various channels through which you can market yourself with your products and services. Although social media has taken over as the marketing platform today, email marketing continues to outperform other digital marketing channels. Digital marketing can help […]

Judy Parson / November 9, 2019

7 Proven Ways to Improve B2B Email Marketing Strategy

When the term business is used, it gets followed by the term ‘sales leads’. Isn’t it? Leads make for future of a business and it all begins with a delivery-driven marketing campaign strategy. When deliverability and marketing come together, we can think of email at the very instance. Email marketing has over the years proven […]

Judy Parson / October 18, 2016

Why List Segregation is Important in Technology Marketing

“Why list segregation is important in marketing?” – You may have faced this question if you have been around the marketing sector for even a year or so. The answer is simple – giving priority to those who deserve it. That’s the first basis of customization. In technology marketing or in any other form of […]

Judy Parson / October 23, 2015

Customers disengaged by Email Marketing?

It’s cheap, it’s customers’ favorite communication channel – what better reason is there to send one (even two) email marketing campaigns each day! But when you come to think of it, you are not the only B2B marketer to come up with this brilliant idea. End result: recipients once willing to opt-in to new campaigns […]

Judy Parson / October 6, 2015