“B2B Email List Providers,” Are you disappointed with them?

Data has become the primary source to grow your business. Companies have realized this fact now and are investing in data like never before. Whether you want to roll out campaigns or want to get your existing data appended, you need to partner with a reliable marketing database vendor and invest in their B2B Email […]

Judy Parson / February 18, 2019

Why List Segregation is Important in Technology Marketing

“Why list segregation is important in marketing?” – You may have faced this question if you have been around the marketing sector for even a year or so. The answer is simple – giving priority to those who deserve it. That’s the first basis of customization. In technology marketing or in any other form of […]

Judy Parson / October 23, 2015

Customers disengaged by Email Marketing?

It’s cheap, it’s customers’ favorite communication channel – what better reason is there to send one (even two) email marketing campaigns each day! But when you come to think of it, you are not the only B2B marketer to come up with this brilliant idea. End result: recipients once willing to opt-in to new campaigns […]

Judy Parson / October 6, 2015

Newsletters – B2B Email Marketing Strategy

“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen […]

Judy Parson / August 4, 2015