Lead Management

Guide leads through their buying cycle. Convert them to customers, slowly yet surely.

You notice some prospects are interested in your product or service...
What do you do?
Do you keep them engaged?
Do you guide them through their choosing process?

The Lead Management process begins when a salesperson first identifies someone’s interest in the vast marketing space. This interest could be identified either through social media, PR, search marketing, SEO, or telemarketing.

Here’s how the Lead Management process helps in converting leads to customers:

  • Defining the objective - Before scoring or identifying leads, it is important to define your prospects, i.e. those who can be considered as qualified leads.
  • Creating SLAs - In order to handle the process of forwarding qualified leads to sales teams, service level agreements need to be created to define and govern each level of the process.
  • Scoring leads - Once the definition and the SLAs are ready, lead scoring is a good way to qualify relevant leads and identify prospects interested in buying your product or service, i.e. those with a higher chance of becoming customers.

At Email Data Group, we understand that marketers who focus on B2B Lead Management, rather than on outbound messaging, are able to generate highly qualified leads and increase revenues.

Allow buyers to be aware of your solution category,

Identify with them at each stage of their buying process.

Help them make a right decision!

Contact us at 800-710-4895 or Email us at info@emaildatagroup.net and get into a habit of winning.

Your company is the only one that contacted me that included actual email address in the sample append that was sent back – really proof that we knew what we were going to be paying for...

Client Photo
Tracey Ellis
Vice President, Marketing

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