{"id":431,"date":"2017-07-31T05:57:21","date_gmt":"2017-07-31T05:57:21","guid":{"rendered":"https:\/\/www.emaildatagroup.net\/data-blog\/?p=431"},"modified":"2021-06-09T05:50:00","modified_gmt":"2021-06-09T05:50:00","slug":"email-marketing-predictions","status":"publish","type":"post","link":"https:\/\/www.emaildatagroup.net\/data-blog\/email-marketing-predictions\/","title":{"rendered":"Solve The Biggest Problems With Email Marketing Predictions"},"content":{"rendered":"<p>Email marketing\u00a0is the act of sending a\u00a0commercial message, to a group of people, using\u00a0email. Every email sent to a potential or current\u00a0customer\u00a0could be considered email\u00a0marketing. It usually involves using email to send\u00a0advertisements, request business, or solicit sales or donations, and is meant to build\u00a0loyalty, trust, or\u00a0brand awareness.<\/p>\n<p>Email marketing has evolved rapidly along with the technological growth of the 21st century. However, the heart of email marketing remains the same. It is about providing customer-centric experiences.<\/p>\n<p><strong>what do you think could play a bigger part in your email marketing strategy in 2017?\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Chatbots to run e-commerce email marketing,<\/strong> they\u2019ll run automated workflows; send confirmation emails, abandoned cart emails, create newsletter sign ups, all personalized with data from the chat session.<\/li>\n<\/ul>\n<ul>\n<li><strong>Shorten your Emails,<\/strong> according to 2016 research, the sweet spot for email length was between 50-125 words for optimal effect. With less space and minimal attention spans, expect email content to get shorter.<\/li>\n<\/ul>\n<ul>\n<li><strong>Eye-tracking is Back,<\/strong> eye-tracking is now being used for testing email creative. It uses focus groups with real end users. Thanks to more affordable hardware, it\u2019s now possible to run fast and inexpensive email eye tracking tests.<\/li>\n<\/ul>\n<ul>\n<li><strong>Real-Time Contextual Email Marketing Solutions,<\/strong> content will be based different sources including, for instance, geo-location, device, weather, time, (twitter) trends and stock levels. Based on real-time variables the emails will be generated at moment-of-open.<\/li>\n<\/ul>\n<ul>\n<li><strong>Predictive Lead Scoring to Improve,\u00a0<\/strong>More businesses choose to have integrated models that are employing Machine Learning and Artificial Intelligence to generate lead scores automatically. This is what we call predictive lead scoring.<\/li>\n<\/ul>\n<ul>\n<li><strong>Conversational Tone To Increase Readership,<\/strong> a casual conversational tone will help your customers better relate to you and by extension to your brand, thus, creating a personal connection.<\/li>\n<\/ul>\n<ul>\n<li><strong>Machines will match Subscribers with Content,<\/strong> segmentation and personalization produce better-targeted emails but are often too time-consuming. With so much data and content, marketers will look to machines for content matching.<\/li>\n<\/ul>\n<p><strong>Interactive emails<\/strong><br \/>\nEmail interactivity pulls some of the interactions from the landing page into the email. By allowing more interactivity inside the email, it has potential to reduce barriers to engagement. It produces clickers with higher intent. The two biggest issues that still hold back adoption are<\/p>\n<ol>\n<li>Technical challenges around implementation<\/li>\n<li>Tracking and attribution changes.<\/li>\n<\/ol>\n<p><strong>Big Data personalization<\/strong><br \/>\nMarketers have embraced personalization driving most of the content in emails. However, Big Data personalization is so complex and involved that it\u2019s never likely to be a huge trend in any particular year. Instead, it\u2019s probably truer to say that we\u2019re in the half-decade of Big Data personalization.<\/p>\n<p><strong>HTML5 Video in email taking off<\/strong><br \/>\nVideo in email is straightforward and easy for subscribers to understand and for that reason is likely to be a catalyst in making both marketers and email users more receptive to other forms of interactivity.<br \/>\nWith the launch of iOS 10, HTML5 video support is back! As of November 2016, more than 53% of emails were opened in Apple email apps justifying trying it as long as there is a fall-back for subscribers with email clients that don\u2019t support HTML5 video.<\/p>\n<p><strong>Automated and triggered emails<\/strong><br \/>\nMarketers know the importance of automated emails. At some brands triggered emails, like welcome emails and cart abandonment emails, already generate the majority of email marketing revenue.<\/p>\n<p>Email marketing can be an extraordinarily cost-effective solution. It allows marketers to take quick action, assess their results, and improve their campaign\u2019s performance over time, all with very little resource investment. To fully take advantage of your email marketing efforts you will need to make sure your email looks good, has content that will encourage your subscribers to take action, and that the email is actually delivered to your subscribers.<\/p>\n<p>Marketers will use data to improve the quality of their <a href=\"https:\/\/www.emaildatagroup.net\/email-lists\">email lists<\/a> single touch payment from an email could be possible, and email marketing and automation will continue evolving into a dominant powerhouse driving consistent, engaging, revenue-producing campaigns that don\u2019t require hours of labor or code to deliver.<\/p>\n<p>While it\u2019s unclear which trend or trends will dominate the year, it\u2019s guaranteed that 2017 promises to be the year of the marketer.<\/p>\n<p><strong>Conclusion:<\/strong><br \/>\nWith Email Data Group, busy marketers can send well-targeted <a href=\"https:\/\/www.emaildatagroup.net\/email-marketing\">email marketing campaigns<\/a>. And by choosing us as your marketing partner you can count on. Having over a decade of experience, we have earned the love of customers across the world. You can further benefit from world-class technology and personal attention from our email experts. Don\u2019t you want to run an effective campaign? You can contact us at\u00a0800-710-4895\u00a0or Email us at\u00a0<a href=\"mailto:info@emaildatagroup.net\">info@emaildatagroup.net<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing\u00a0is the act of sending a\u00a0commercial message, to a group of people, using\u00a0email. Every email sent to a potential or current\u00a0customer\u00a0could be considered email\u00a0marketing. It usually involves using email to send\u00a0advertisements, request business, or solicit sales or donations, and is meant to build\u00a0loyalty, trust, or\u00a0brand awareness. Email marketing has evolved rapidly along with the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-lists"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solve The Biggest Problems With Email Marketing Predictions<\/title>\n<meta name=\"description\" content=\"Solve your biggest problem with our email marketing predictions. 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