9 Best practices to improve your Email Open and Clickthrough Rates

There are so many factors that go into what drives open and click-through rates within the email marketing industry. After email marketing, the second most important metric of your email campaign is the click-through rate (CTR).

All of us are happy when we get a smashing open rate, but when we lose the same reader within no time leads to disappointment. Hence, we must realize that an impressive email draws the reader to click. And the secret behind great inbound marketing is through emails that create a high click-through rate.

We all know that by clicking on the links in the body of an email you are directed to the website. Therefore, it doesn’t make sense to spend a lot of time on emails that generate no clicks at all. Hence, it is important to bear a few tips in mind in order to excel in the best email marketing practices.

Here, we will share some areas in your email-marketing program that will help you improve your click-through rates.

Give one Call to Action

It is important to have a call to action in your email. While it may be tempting to add more CTA’s, less is always considered as more. Moreover, giving more choices leads to confusion and even decrease your click-through rates. Thus, it makes sense to keep your calls to action reduced to one.

Follow the CAN-SPAM Rules

It is important to follow the CAN-SPAM act while creating and sending emails. This allows you to stop emails and also penalizes those who have violated the law.

Give social sharing options

The rise in CTR includes the clicks made on the social media buttons/links and the clicks made by people whom the email reached via social sharing.

Segment your emails

There are different email subscribers and everyone is unique. Therefore, you need to segment your subscribers and send them emails that are customized to match their business interests. So, when you send email to the right person, the chance of getting a click increases.

Make emails fit any mobile seamlessly

Today, most emails are opened on mobile devices. This is reason enough to make your emails mobile friendly. If not, you are likely to miss out on many subscribers who won’t click due to this shortcoming.By making your emails responsive, you also hold their attention for longer (thereby getting more clicks).

Reach out to new contacts

A good way of building your brand is, when you get a new subscriber, it is recommended that you email them within the first 24 hours. This will give the new subscriber what the future engagement is going to be like.

Personalize your emails

Everyone likes to receive a personalized message. This is one way of building communication. People trust the emails that are coming from a personal sender name and email. It is best to keep in mind that you must personalize your emails to build a connection with your subscriber’s. This leads to higher click-through rates.

Create the Urgency

You must convey a feeling urgency in your emails to the subscribers that they might miss out an opportunity if they do not act urgently. This encourages them to click on the CTA immediately.

Placing the CTA on the right side

Placing CTA’s to the left of the content looks and feels inconvenient as you require your reader to go back to the left side to do the action. Therefore, placing your CTA on the right does the trick, as we read from left to right and that could also be the reason why the scroll is on the right.

Conclusion

Apart from this, there are some obvious email marketing tips one must pay attention to. The first being to write a clear subject line that is clickable. Keep your email short and appealing to the reader. Moreover, it is extremely important to include an action-oriented CTA.

You must always remember that email marketing is all about heightening the curiosity of the subscriber. At Email Data Group we believe, that following some basic and simple tips of email marketing can make your email marketing strategy a huge success. Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at info@emaildatagroup.net

 

 

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Email Marketing best practices in 2017

We all know that email is one of the most powerful tools for marketing your products and services. However, one has to hone the art of making your email marketing as effective as possible. While it was considered as the means to reach out to your potential clients, over the years we have seen it has reached a saturating point. Be it promotional discounts or dinner vouchers, today our in boxes are flooded with emails.

A recent study conducted by a California technology market research firm found that the total number of emails sent and received per day in 2015 surpassed 200 billion. Nevertheless, email can be considered as a powerful tool to when used effectively.

Email Marketing

Here are a few points to be considered before sending out an email campaign.

Optimize your email for mobile use

The number of emails opened on mobile is increasing by the day. So it is best if buttons and clicks are big enough to click.

Personalize your email for better open rates

All of us like to receive personalized messages. So, if you want your emails to be opened, you can include the user’s name to attract the user’s attention.

Let your email messages be conversational

You only have a few seconds with your reader and in this short span of time you need to keep them hooked on to your message.So. It is best to limit your email to just a few sentences like you are talking to them.

Write an Overwhelming Subject Line

Make your subject-line as the headline of your story and make it attract the reader’s attention. Most important keep it to 50 characters or less.

Be creative with your call- to -action

According to research, it shows that using red and orange are considered as the best colors for call-to- action buttons. In addition, if you add a question in your call- to -action would be really great as it leads to more clicks.

Send tailor made segmented email messages

Create customized messages and make sure you are sending it out to a relevant target group. For sure, you are going to notice a higher conversion rate.

Let email be distinctive

When emails are sent make sure your company logo is prominent, along with a persuasive slogan.

Avoid emails with multiple links

We all know that less is more.So if you give multiple links it may be a little difficult to navigate on a desktop and even more if it is a mobile device.

Don’t design emails with one big image.

When images are sent in your emails at times, it can lead to unattractive messages and users may delete it without a second thought.

Avoid sending out a sales pitch

Today, readers want more than just a promotional messages. So you need to give people what they want. Information which they can use, or links to entertaining blogs.

Don’t Include Offensive Or Hateful Content

Not all share the same sense of humor as you do. So just watch out. While a little humor is fine, don’t go overboard. Business must be kept professional.

Avoid Spam

Spamming makes you look desperate. So sending out spam when one hasn’t given you permission to contact them is illegal.

All Caps In Your Emails is a big NO

It looks like you are shouting on somebody’s face. So avoid it.

Send Emails Too Frequently. Stop.

If emails are sent for no apparent reason one gets tired of it. It’s best to about it.

Send Marketing Emails only after Testing Them

Make sure you test your emails look good across all platforms from desktops to smart phones. This saves you embarrassment after it’s sent to your whole database.

Conclusion

Email is powerful so marketers should leverage from it. By incorporating these methods you are sure to make an effective impression. To achieve a marketing success, make the right choice by availing Marketing Services from Email Data Group. Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at info@emaildatagroup.net

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!