Holding Back Your Web Solutions to Engage B2B Customers?

Top brands of the world are concentrating on their customer loyalty programs more than ever! Giants from automotive, computers, online payment services, IM applications, e-commerce solutions and other thriving industries are working hard to keep a 90%-above customer loyalty engagement strength. Customer satisfaction results is a statistics that any company would proudly boast in all […]

Judy Parson / August 25, 2015

New Wave of Change hits Digital Marketing Shores

There is no denying it: marketing strategies have evolved over time – as has the world around it. In a recent European survey, groups of marketers were asked to compare the marketing scenario of today to that when they started their career. About 70% agreed that they are living in a completely different world. Print […]

Judy Parson / August 19, 2015

Lead Generation: 5 Smart Moves to Boost ROI

The process of lead generation is the back bone of any marketing endeavor. One of the most important aspects we need to keep in mind is that a collaborative effort between sales and marketing is the best solution. Without the work of the marketing team, creation of leads is not possible, and without lead nurturing […]

Judy Parson / July 13, 2015

12 Email Design Tips for B2B Marketers

Email is considered as one of the most productive, efficient and effective channels by B2B marketers. But with 22% of the emails never making it to the inbox (as per a research by e-consultancy in 2013) it’s time B2B marketers take few seconds to understand the titbits about email design. Based on our experience and […]

Judy Parson / October 27, 2014