Social Media – the best place to achieve the brand recognition you always deserved

Company rewards and recognitions are good, but that is when you are an employee cribbing for your manager’s approval. Something to decorate your cubicle, maybe even show-off to your fellow colleagues! But when the business is yours, your need should go beyond smaller gains. One look at the big picture will tell you that recognition is for the brand – not the individual. Take care of the brand, and the brand pays you back a million times in return. Maximum response to the right audience gets your brand the recognition that it always deserved. And where better to maximize your brand reach than in social media! From techy teenagers to big-buck corporate crunchers – your entire digital façade is right here.

social media likes, social media decides

Does your B2B social media strategy cross the barrier of engagement?

Sadly, engagement has increasingly become more about replying, and not about listening. Deep behavioral analysis of the target audience is mostly absent in social media campaigns these days. This trend is in paradox with the availability of technology in this regard. For social media marketers, post-campaign analysis equally matters.

3 reminders while fishing with a social-net

In social media:

1. Trends change at a very past pace. Since everything happens in real-time, brand popularity over social media is not long-lasting.

2. Content plays a major game. Diversification of content-types (legible, audio, audio-visual etc.) gains more attention. Videos, though harder to produce, gain maximum engagement.

3. Your target audience is scattered. Social media is basically a personalized platform. It lacks a well-segregated corporate outlook. Hence you’ll find your target audience in one (or several) niche pockets of one (or more) social media sites. Each social website has its own characteristics, depending on the type of people they cater to. And each needs it different marketing strategy.

Social media has been there for quite a few years, and is at the peak of its popularity. It looks like the best market-place for your next big launch. But caution! Only best marketers are flexible enough to swerve amidst the quick cascades of social media. It can gain you quick fame amongst prospects, and one miscued move can also spell doom for your brand. Some quick tips to save your day:

Quick tips to shine in social media:

–          Be brief

–          No repetition

–          Focus on details

–          Punchlines

–          Target top influencers

Know more about social media marketing from Email Data Group. Call us at 800-710-4895 and talk to our experts.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Three ways to Expand Online Marketing Mix

More companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is to shrink marketing budgets, and the second is the need for improving marketing efficiency.

But despite the shift in interest towards online marketing, many companies are not setting the priorities right. In many cases, companies are more focused on a few elements in online marketing, ignoring other simple and productive channels.

So, here are three important online marketing channels that should find a place in your marketing mix.

1. Social Media Marketing is a great way to interact with your audience and build a long-term relationship. Sustained connection with prospects and customers help marketers come up with timely updates about their business, eventually helping customers in building their knowledge.

2. Blogs are an important channel for marketers to exhibit strength in brand presence and create an unforgettable identity. So, it’s important to go back to your blog, and start working on ways to improve online visibility. This could be done by improving the quality of the content, providing content relevant for users. Blogs are the primary marketing content that can be related with your business also giving information to readers.

3. Email Marketing helps you to communicate directly with prospects and customers. In fact 77% of any audience surveyed in a recent poll by MarketingSherpa revealed that they preferred marketing messages by e-mail. Despite the overwhelming evidence, most email marketers fail to capture the interest of the audience. If you’re keen to extract maximum revenue from email marketing, then these points will come in handy.

a)    Build a database of prospects or subscribers interested in business (permission list). Also, segment your audience based on relevant groups.

b)    Set up an auto-responder service to automate some parts of email marketing program.

c)     Take time to prepare a relevant confirmation message. Timely (or interesting, note the synonymous use) messages achieve great results.

d)    Create a list of action words or attention-grabbing headlines for future reference. These phrases or action lines prove handy while crafting your email copy.

e)    Build an engaging lead capture form to capture the maximum number of leads. Within weeks of hands-on experience, you should have positioning, length of content, choice of fields, privacy policy, and the right call-to-action buttons all ready.

At Email Data Group, you can get End-to-End Marketing services that will take your business to the next level. Choose from a range of our end-to-end marketing services or contact us at 800-710-4895 / info@emaildatagroup.net for more.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!