According to our survey, 36% of the marketers said that creating engaging content was their marketing biggest challenge. Content is like the heart of marketing without which you cannot make your first move. So how can you beat this, Four simple techniques to break through the hassles and create killer content
You want to make new customers, but before that, start talking to the ones you already have. They can provide answers to questions like:
Unwind these conversations to valuable content and use it in the best channels possible. You can get answers by:
You have a blog, website or collateral like brochures, white papers, articles, these are your repository of content. All you need to do is sort it and leverage it properly. Repurposing content is the current trend; you can get greater results from this practice.
How do you do it?
Get inspired from the old content
Everyone faces the Writer's Block. The only way to pass through this hurdle is with Lateral Thinking. You can get innovative ideas by thinking out of the box.
What can you do to get the new stuff?
Most writers struggle with this block, you are not alone. The greatest way to come out of this is to keep writing. Scribble nonsense, but just keep the words flowing. You might end up unearthing beautiful content.
Once you have the content, you work is half done. The other half is how and where to use this content. To allocate content in place, answer the questions first:
Niche content creates more value in the minds of anyone who confronts the brand. If you know whom to aim at, you can frame a perfect scheme for conversion.